01 — Luxury Streetwear Boutique
The League House
Services
Web Design • Digital Strategy • Launch Support
Direction
Luxury / Dark / Editorial
Year
2026
The brief
A new luxury streetwear destination needed a launch presence before the doors opened — somewhere to hold the announcement, collect applications from independent designers, and make the brand feel established from day one.
The direction
Dark, restrained and gallery-like. Gold and bone against near-black, wide letter spacing, and photography given room to breathe so the product reads as luxury rather than merch.
What was built
- ✦Coming-soon launch page with countdown and mailing list capture
- ✦Designer application flow for independent brands
- ✦Lookbook-style collection grid
- ✦Contact and stockist inquiry routing
- ✦Full mobile-first responsive build
Details
- —Serif wordmark paired with monospaced navigation labels
- —Gold hairline dividers instead of boxed cards
- —Slow fade transitions between lookbook frames
The outcome
A launch presence that looked like an established fashion house before the first piece was ever sold.
Next projects